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Red Sand Project

Around the world there are millions of slaves. Amongst them are countless children. Two million boys and girls are currently treated as merchandise in the global sex industry. We must nog overlook this plague of violence. We draw the line. Slavery crosses every boundary.
Victims of human trafficking are lost in anonymity. By pouring red sand in the cracks in the tarmac and pavements, we want to highlight the cracks in society in which boys, girls, women and men disappear.


  1. Order a bag of red sand by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.
  2. Fill a crack in the street with (biodegradable) red sand and make a short film or take a photo
  3. Post it on social media using #RedSandProject and @ijmnl

Postage costs:

  • 1 pack = € 2,92
  • 2 - 8 packs = € 3,95
  • 9 - 35 packs = € 6,95

The red sand packs are distributed for free, but it’s great if you want to contribute to the cost. A bag of sand costs € 0,75.

The worldwide Red Sand Project is an initiative by American artist Molly Gochman.

Expressions for Justice of International Justice Mission (IJM) brings this project to the Netherlands. IJM fights against slavery, until all are free!


Blood Red

For you, who’ve been so brutally discarded,
for those who’ve been inhumanly afflicted,
by slave-drivers, masters, the power-addicted:
I draw this line for all you brokenhearted.

For you, who’ve felt their whips upon your backs,
I’ll find a torn up tile or stone to flood,
with the redness of your wasted blood:
A ribbon of shame runs through these cracks.

Your soul seems covered by the darkest veil,
but I will mark the fists of your betrayers,
and color in red their destructive trail.

My promise: I’ll work to break your chains,
until the day of justice comes for you,
as long as human blood runs through my veins.

Poem by Rikkert Zuiderveld

–English translation by Annegreet Knies


The video below shows how to use the sand.